Laufen space Berlin

LAUFEN
Space Berlin
Presentation | Experimentation | Dialogue

From showroom to space

The first LAUFEN space in Germany opens in Berlin-Charlottenburg. In the elegant quarter, a stone's throw from the Kurfürstendamm, a former antique shop with its two prominent display windows on the lively Kantstraße has been transformed.

The designer Konstantin Grcic devised a fluid, multifunctional environment for LAUFEN. It rockets the conventional showroom into another dimension, transforming it into a platform for dialogue. The LAUFEN space showcases a curated collection of products, inviting visitors to enjoy an entertaining experience of bathroom ceramics and discover how they interact with other forms of creative expression: intimate, irritating and always exciting.

Konstantin Grcic

Based at his Berlin studio (Konstantin Grcic Design), Konstantin Grcic is currently working on various projects that range from design of industrial products and furniture to exhibition design, as well as collaborations focusing on architecture and fashion. Grcic was appointed Professor of Design at the Hamburg University of Fine Arts in 2020.

His works can be found in the permanent exhibitions of major museums. In-depth research and a boundless passion for technique and materials: these are the hallmarks of designs by Konstantin Grcic. He himself describes the reduced formal language of his product designs as simple and straightforward.

For LAUFEN, Grcic has created the Val bathroom collection.

transforming bathrooms into living spaces

The personality of the traditional Swiss brand unfolds in a symbiosis of design, quality and functionality. As a premium brand under the umbrella of ROCA, LAUFEN is one of the leading international manufacturers with worldwide distribution. The company's core competence is its knowledge in the area of sanitary ware manufacturing. Over 125 years, the LAUFEN brand has been using the oldest malleable material known to man to make innovative sanitary products in state-of-the-art plants with legendary Swiss precision. Knowledge of the bathroom as a whole developed from the competence of LAUFEN in ceramics manufacturing, and sophisticated design.
Archive
An oversize industrial racking unit, 12 metres long and over 3 metres high, becomes the dominant element in the space. This concentrated arrangement reminds us that sanitary ware is produced in an industrial process; while the diversity of the individual items reveals the innate perfection of design and craftsmanship. The associated metal wall structure allows direct comparisons and combinations of colours, surfaces and designs.
The racking unit serves as an archive where the collections are arrayed in all their variety, just as in a library.
LED
An LED wall measuring six square meters, embedded in an entirely black reflective box, opens up another plane in the space, drawing the observer deeper into the LAUFEN cosmos. As a counterpoint to the real, material nature of the products that are physically present, the LED surface introduces the virtual dimension into the space.
The large vertical screen indicates its formal proximity to the smartphone in portrait format .
Free area
The enormous free area – the third element of the spatial design – extends the public space into the interior. A deliberately makeshift aspect emphasises the space's claim to be an open area that aspires to be more than just a showroom for the products.
The space itself becomes a venue for events, talks and video installations.

#lovelaufen

LAUFEN Forum

Das LAUFEN Forum vereint Design, Bad, Schweizer Lebensart und Kompetenz in einem außergewöhnlichen Showroom.

Wahlenstrasse 46
CH-4242 Laufen
+41 (0) 61 765 75 75

LAUFEN Space & Innovation Hub Vienna

Der LAUFEN Space & Innovation Hub verbindet Design, Bad und einzigartige Badkompetenz in einem Showroom.

Salzgries 21
1010 Wien
+43 664 2451817

LAUFEN Space Madrid

LAUFEN hat sich mit der preisgekrönten Patricia Urquiola, einer der renommiertesten und vielseitigsten Designerinnen der Gegenwart, zusammengetan, um seinen Hauptsitz in Spanien zu entwerfen.

Calle de Covarrubias, 23
28010 Madrid
+34 900 103 258

LAUFEN Space Moscow

LAUFEN eröffnete seine erste Einzelmarken-Boutique in Moskau in Zusammenarbeit mit dem berühmten spanischen Designer Francesc Rifé.

Leninsky Prospekt, 60/2
119333 Moscow
www.laufen-boutique.ru

LAUFEN Space Prague

In der „Prager Galerie - Kunst der Badezimmer“ zeigen die Marken Jika, Roca und LAUFEN ihr ganzes Können, von funktionalen Stücken bis hin zu echten Kunstwerken.  

I.P. Pavlova 5
120 00 Prague
+420 296 337 701
prague.gallery@cz.laufen.com
www.praguegallery.cz/
Event
5.12.2020

As seen on Domus: The linear and geometric design of Laufen taps and fittings

Three tap lines complete the bathroom collections designed for Laufen by Marcel Wanders, Konstantin Grcic and Ludovica and Roberto Palomba.
Event
1.12.2020

Closeup

Closeup, a new platform of design showcase by ICFF and Wanted Design, introduced Laufen and featured speakers Marcel Wanders, Gabriele Chiave and Laufen Bathrooms for a lively discussion about the brand and how they created The New Classic collection.
Besuch
30.11.2020

As seen on Frame: Following the zero-waste movement?

Then it’s time to take a look at your own human waste.
Film
20.11.2020

As seen on Metropolis: Sonar re-imagines the washbin

The collection, designed by Patricia Urquiola for Laufen, uses high-tech ceramic to create sleek bathroom fixtures with a decorative twist.
"In this way, each space becomes a local broadcaster that helps to shape and convey the international programme, presenting the LAUFEN brand as the urban focus of cultural debates. We're moving away from prestige. And we're moving towards dialogue." 
Roger Furrer
Marketing Director, LAUFEN BATHROOMS